Benefits of Social CRM for Businesses

Saphyte Team

3 min read

Updated: September 24th, 2020

Nowadays, a lot of potential customers are using social media in their daily lives. Especially now that we are in a pandemic, people from all over the world use the internet daily. This increase became an opportunity for large and small businesses alike to advertise their products and services online.

In spite of the global circumstance, businesses were able to maximize customer engagement with the use of the internet. It became an avenue to fill different social media channels with ads that would potentially generate more customers.

But handling all of these might require a lot of work without the help of social customer relationship management (CRM) software. A Social CRM system is a technology developed to help businesses handle different social media channels by only using the system.

And today, we will tackle more important benefits of social CRM for businesses.

Improves Social Media Presence

According to statista.com, the current population connected to the internet stood at 4.13 billion. This means that there are more than half of the world’s population who use the world wide web. And most of them prefer social media as a communication medium in seeking assistance.

With the use of social CRM, it helps connect your business to the vast online population in real-time. It significantly improves your contact management by integrating all of your different social media channels into the system. This simply means that you will be able to respond immediately to your customer’s queries or feedback.

This is an effective business strategy as it improves your social media presence by enabling you to have faster customer interactions. It maximizes your customer support while it fulfills the customer experience that they want.

In addition, CRM features tools that automate your marketing campaigns and record all the customer interactions across all your social channels. It automatically collects customer information such as queries, direct messages, contact information, and even phone calls.

This is why social CRM is beneficial for your business. CRM stands for customer relationship management and it really does deepen your business relationship with your customers.

Brand Reputation Builder

We all know that it only takes a single tweet or post to ruin or boost your brand’s reputation. These posts sometimes cost businesses to close or rise-up against their competitors. And most people who post negatively about your brand online, are simply those that want to be heard.

But with faster customer service due to the use of social CRM, you can also potentially build a good brand reputation. Social CRM enables you to better understand your customer’s needs and helps resolve issues that need to be resolved.

It collects all customers’ messages, tweets, and posts across all your platforms and stores them in a single inbox. This way, your customer representatives can respond and show gratitude to customers’ feedback. It also allows you to publicly reward and appreciate loyal customers – or encourage more people by re-sharing your customer’s praises.

With this, your brand will have a reputation that genuinely takes care of its customers even during after-sales. Because we know that customers might not always be right, but they are the fuel to the success of your business.

These are some of the important benefits when you use social CRM in your business.  While there are many different social CRM platforms out there, let’s discuss why Saphyte is the better choice.

Saphyte CRM

Saphyte is a CRM built to help businesses achieve growth and enable them to build long-term client and customer relationships. It has a lot of important tools that allow you to streamline all of your business activities. It can also integrate all of your different social media, email, and website into its powerful centralized platform.

Saphyte CRM tools also enable you to automate your email marketing, sales process, marketing campaigns, and workflows. These tools are beneficial especially for growing businesses that need a business solution at an affordable price.

These are only some of the many features Saphyte can offer. And right now, Saphyte has developed a new tool that makes social CRM even more powerful.

Saphyte Sync

Introducing Saphyte Sync. It is a newly developed tool that helps you search and capture LinkedIn contacts and add them to your Saphyte CRM. This is developed because Saphyte knows the importance of finding potential connections on LinkedIn. This is why Saphyte provides an easy but powerful tool to capture all your LinkedIn data in the simplest way.

• Automatic capturing of contact information such as Name, E-mail, Company, Country, and etc.
• Assign captured contacts into a status, sub-status, and category.
• Detects existing contacts to help avoid duplicate data. It also gives the ability to merge or replace the duplicate information.

With Saphyte Sync, you can effortlessly capture your leads and customers from LinkedIn in just one click. While it captures the LinkedIn contact information, it also automatically syncs the captured data in your Saphyte CRM. So, you don’t need to do more work and input them manually into the system. Instead, Saphyte automates it to give you an easier process and convenience.

Conclusion

Incorporating Social CRM into your business will bring significant benefits that help you connect to your customers. Especially with Saphyte CRM, it has all the tools and benefits that big and established CRM platforms have. But Saphyte is a CRM with powerful tools that won’t be a burden to your budget.

To boost your social presence, invest in a social CRM platform like Saphyte. Contact us today and our awesome representatives will gladly cater to all your needs. You can avail of a free one (1) month trial or simply try the system with our free product demo. You can enjoy all of these with the assurance that there are no hidden fees.

Saphyte CRM, your partner in building progressive and fulfilling client and customer relationships.